
Some theaters are within a genre that you devote yourself to - like a restaurant. You stay noble to them, through thick and thin - unlike pirates, who lie, cheat and plunder. But that is besides the point, the point is - some movie sequals, trilogies and even anthologies call for you to go back to the theater to repeat your experience like the "Pirates of the Carribean" franchise. And if you enjoyed the previous film or films, it could mean that you want to return to that same theater to assure you have the same experience!
So, every theater is sometimes created as a dark horse in the saturated market that is the "movie theater" industry. You see what I did there, I took the term dark horse and mixed with "Secretariat"...well - you probably get it. But it is finding these theaters, that have their own persona, strengths and are typically hidden away from the spot light until they emerge a star among cinema fanatics.
Some theaters, well - nearly all of them, strive to be a leadoff and develop with their own style or even name to the theater itself. "Cowboys and Aliens" is just like some theaters, where the name of the theater is so ridiculous or intriguing to some that it doesn't matter upon reviews or past failures - movie goers with flock to them for the name sake.
Ok, if you have read these slides - well you probably understand what I am doing here. So, let's take a break and look at an awesome kid with lightning hands. Break time is over! Isn't it important for children to enjoy a movie theater?! Given...sometimes they just are not able to endure an entire film. But most of the adult life is about seeing our children smile, and a movie theater is one of those attractions to pull a smile even out of an angry toddler.
Last but not least, we have to understand popularity is always a main attraction when finding a successful theater. Whether it is focused about the experience, the trendiness, the main stream decore or truly anything else. Sometimes, it is about understanding more. It is about an experience, an unexpected journey if you will. See what I did there again?